Corporate Marketing Strategy

On starting my role as Brand and Marketing Communications Lead at CardinalStone Partners, I developed a comprehensive marketing strategy that served as the department's playbook for all marketing activities. This strategy guided our product and marketing strategy development and execution, brand management, campaign development, performance-based product marketing, reputation management, and corporate events and sponsorships. Through these efforts, we increased sales by 50% in six months and achieved 90% optimization by managing channel and messaging strategies across all marketing activities, ensuring alignment with key marketing priorities.