Led a marketing team of professionals and outsourced vendors responsible for copy development, SMART marketing communications strategy development and execution, brand management, campaign development and execution, performance-based product marketing, reputation management, corporate events and sponsorships which increased sales by 50% in 6 months. 

Instituted a funnel marketing and management framework which achieved a conversion rate of 8.4% from leads generated in the first quarter post implementation.

Developed GTM strategies that successfully launch new products with instant adoption of 68% of existing customer base within the first month.

Optimized a reduced marketing budget while increasing the average marketing leads of over 3,000 leads and $3,000,000 in product sales across Nigeria and Ghana. 

100% success rates in designing and implementing various copy for product launch and other content for the Firm and deployment of same via various traditional and media platforms.

Initiated various firm building activities such as internal newsletters, company retreats, which resulted in 40% increase in staff participation in Firm related activities.

Redefined and established process frameworks, for internal client and creative briefing process, which improved operational efficiency reducing TAT by 29%.

Achieved 90% optimization by managing channel and messaging strategy across all marketing activities providing strategic input across all areas of marketing to ensure marketing messages are delivering on key marketing priorities.

Revamped internal and external websites to improve clarity and accuracy of information, navigation and consistency of materials.

Provided ongoing summary view marketing activity developing and maintaining calendars specific to channel, initiative or message as needed.