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Cardinal Stone Partners Investment Funds & Products
Project Type
Marketing & Advertising
Date
September 2021 - June 2022
Role
Brand and Communications Lead
The Cardinal Stone Partners Investment Funds & Products project focused on promoting various financial products, including dollar funds, shares, and stocks. The project utilized press releases, organic and sponsored posts, and other advertising tactics to reach a mass affluent target audience. The goal was to showcase and attract potential investors to Cardinal Stone Partners' diverse range of financial products.
Achievements:
Sales Increase: Achieved a 50% increase in sales within 6 months.
Optimization: Managed channel and messaging strategy, achieving 90% optimization across all marketing activities.
GTM Strategies: Developed go-to-market strategies that led to a 68% adoption rate of new products by the existing customer base within the first month.
Lead Generation: Optimized a reduced marketing budget while increasing average marketing leads to over 3,000 and generating $3,000,000 in product sales across Nigeria and Ghana.
