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Family Fortune Promo
Project Type
Photography
Date
May 2017
Link
The Access Bank Family Fortune promo was a nationwide campaign I managed as both product and campaign manager, aimed at increasing low-cost funds for the bank. This multichannel campaign required coordination across various platforms, including internal communications, press releases, TV appearances, radio jingles, social media ads, physical market activations, and event and draw organization.
Achievements:
-Reach: 20,000,000 people
-Media Mentions: Over 300
-Social Media: 12,000,000 reach, 90,000,000 impressions in 1 year
-Funds Generated: Over $3 million
This comprehensive campaign significantly boosted brand awareness and fund acquisition for Access Bank.
