First Home Savings Account (FHSA) Product Launch

The FHSA account was launched to specifically cater to first-time home buyers. While similar financial products are available at most financial institutions, our goal was to stand out and effectively compete with the Big Five banks. To achieve this, I implemented a niche marketing strategy and adopted several innovative marketing tactics. These included sponsored posts, Search Engine Marketing (SEM), and page optimization. As a result, we successfully garnered over six figures in deposits within the first three months of the launch.