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Plan for It Campaign
Project Type
Multichannel Marketing Campaign
Date
March 2023 - April 2024
Location
Alberta, Saskatoon & Kelowna
Channels
DOOH in Alberta
Instant Experience Ads
Meta Ads
TEADS
Programmatic Banners
Yahoo Finance sponsored Ads
The "Plan for It" project is a holistic wealth campaign focused on the necessity of financial planning, highlighting the expertise of ATB Wealth Advisors. The campaign's primary goal is to raise awareness about ATB Wealth, with a secondary goal of increasing conversions. By emphasizing financial planning, the project showcases the benefits of working with ATB Wealth Advisors for comprehensive wealth management.
Achievements:
-Impressions: Over 40 million
-Clicks: 32,000
-Growth in CTR: 25% compared to previous campaigns
-Leads: Over 1,000 via SEM and programmatic ads
This campaign effectively demonstrated the value of financial planning and the expertise of ATB Wealth Advisors, resulting in significant engagement and lead generation.
