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Wealth Transfer Campaign
Project Type
Photography
Date
April 2023
Location
Alberta
Date
January - March 2023
Role
Marketing Manager
Project type
Seasonal Marketing Campaigns to increase and sustain Awareness
This campaign focuses on how this financial organisation is powering possibilities for Albertans (seniors considering wealth transfer) to confidently plan for their own financial future, while ensuring their legacy lives on. The goal is to deepen brand awareness and how the organisation can help clients pass on their wealth and wisdom to those who they care most about through expert advice and holistic wealth planning offer.
This campaign had over 30million impressions meeting all the set KPIs and successfully raising awareness of ATB Wealth in the province by 35%
